Posts tagged Brand Advocates
How GE Developed a Brand Ambassador Program - HR Open Source

At GE we usually categorize Employment Brand at GE into four big ‘buckets’: candidate experience, brand ambassador programs, messaging, and online presence. The truth is the brand ambassador component is the glue that plays into each part of employment brand at GE.We started our program four years ago out of crisis for what candidates were seeing online before coming in for an interview. However, it quickly developed into something we offer for all GE Employees that want to volunteer to be a brand ambassador.

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How Lever Empowered Employees as Brand Storytellers - HR Open Souce

Founded in 2012, Lever is a fast-growing, venture-backed recruiting software company based in San Francisco. We formally launched our applicant tracking system in October 2014, and during our first year on the market, the number of customers using our core product grew from a handful to 600. Looking ahead to year two, we needed to quickly double our team to support ongoing growth ­ but we wanted to do it the Lever way, maintaining our strong commitment to building a diverse and inclusive workforce. Employees had founded Lever’s first Diversity & Inclusion (D&I) task-force when we were only 10 employees, and we had worked hard to achieve balance. By October 2015, 43 percent of our employees were women and about half were non­Caucasian. We knew we needed to scale, but were intent on continuing our D&I progress.

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Earls Kitchen & Bar Case Study - HR Open Source

Our aim on this initiative was to create a clear culture that links to business strategy, foster and create an engaged workforce and take a stand for leadership. Therefore, beyond building a business that we’re proud of, we see our partners (our term for “employees”) thrive and become a leader in their life, and ultimately we become a top career destination for young people in North America.

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